Content for the subcategory of babies must let parents (clients) know the benefits that the product might bring to their lives and their baby. A baby must have different cares because of that the product has to be specialized in looking after the security of the baby. Products in this category have to reinforce their development through music, colors and senses.


The name or title of the product has to be like the following:

TYPE OF STROLLER (conventional, travel system, rocker, twins, 3 wheels)+BRAND+MODEL+COLOR

Carriola Convencional Prinsel Monaco-Negro con Rojo
Carriola Mecedora Evenflo Feathrlite-Verde


Content Description must be original and attractive for the client. It is not allowed to copy the information from official product websites and other sites. 

Description must include the following elements:

  1. Logos can’t be included, brand name, images and/or videos in the body of the description.
  2. Name of the product in a format <h2>
  3. Main benefit of the product: What the client expects of the product, they must talk about the emotional effect the product it will bring the baby.
  4. Features of the product:
    • Mention the security offered by the product, for parents it is very important their babies safety for buying the product.
    • Emphasize the comfort offered to the baby through the materials and product design.
    • Describe special technical aspects of the product, for example, if has special technology of the model.
    • Mention the practical aspects of the product, if needs special care or if it can be kept easily somewhere.


Are the most important features of the product, are always shown next to the main images.

  1. Type of stroller
  2. Suggested age
  3. Weight the product can stand
  4. Product measures and weight
  5. Additional features: Technology or physical features that can be important when using the product.
  6. Total content of the product: Only when the main product includes accessories or other complements, the total number of products the client will get have to be mentioned.



Product specifications must include the following information:

  • Size: Product dimensions in centimeters like this: Height X Depth X Width (26x16x5)
  • Weight: In kilograms and with just one figure after the decimal. For example, if a product weights 500 grams, we must have 0.5
  • Product warranty: Product warranty has to be added like company’s warranty / Linio’s warranty that is of 5 days.
  • Recommended age: Maximum age of the kids has to be mentioned.


Filters are tools that let us classify products according to specific features. These are very useful for clients as they allow them to easily find the products they want. Filters must be added like this:

  • Color: Black, red, Blue
  • Recommended age
  • Material