The optimal content for the baby subcategory should allow parents (customers) to know the possible benefits that the product will bring with its use to the baby. A baby must take certain care and therefore each product must be specialized in protecting the safety and health of the infant. In addition to strengthening their development through music, colors and sensations. When referring to parents, we also include the father figure, where if the father navigates the page, he understands the specifications of the products and thus has a pleasant shopping experience. The subcategory should be focused entirely on the care and care of babies by showing customers useful and emotional content that gives parents confidence that they are purchasing a product that will provide their children with practical benefit, fun and security.