This subcategory details the guidelines that a Make-up for eyes product should have, where products such as: eyeliner, shadows, masks, eyebrow enhancer, eyelash curlers, among others. The content of this type of product is structured as follows:




 Product Type + Brand+ Model + Tonality

Paleta de Sombras Maybelline Sugar Coated-Multicolor
Delineador para Ojos Intensey 021-Purple Rain
Tratamiento para Alargar Pestañinas CoverGirl 105-Dark Brown


Product Type + Brand+ Model

Set de 5 Pinceles Vitta Lab A
Sacapuntas Ereperez Organix


Content description should be original and attractive for the customer. Please do not copy product information from official web or another websites.

The description must contain the following elements:

  1. The logo, brand name, images and /or videos should not be used in the body of the description.
  2. Product name in <h2> format.
  3. Main benefit of the product:
    • What is the product for?
    • Emotional benefit that it will give the client: beauty, elegance, security.
  4. Product components: Explain in a clear and entertaining way the elements that make up the product and what they are for.
  5. How to use: Mention how the product is used and/or any specific characteristic that the customer should know about its operation.


They are the most important characteristics of the products. For eyelash curlers/curlers the following should be taken into account:

  1. Effect: lengthens, volume, etc.
  2. Active ingredients
  3. Brush type (if applicable)
  4. Additional feature

For shadows the following must be taken into account:

  1. Number of colors
  2. Active ingredients
  3. Additional feature
  4. Accessories included, such as applicators (if applicable)

NOTE: In the case of a set of products, the same parameters are used but at the end the total content of the package is added.


Apply the following guidelines in the creation of the Products Gallery of the Makeup category:


The table of product specifications must be filled in the following fields for the subcategory of Eye Makeup:

  • Measurements: Expressed in centimeters as follows: Length X Depth X Width (25 x 6 x 18)
  • Weight: Expressed with a decimal point, for example, if a product weighs 8 Kilos with 500 grams, it is written like this: 8.5

Products over 80 kg have shipping restrictions. 


The following filters must be filled in for the Eye Makeup subcategory:

  • Colour