Watches are the most sold accessories in the fashion market. In the case of many men, they can be their only daily use accessory and for women the perfect complement for their outfit. The variety of design and function in these pieces make them the must collectable accesories.

The biggest difference among watches availables in the market include digital, analog and hybrid (with both options). Also are classified by functions (timer, waterproof, lamp, etc) and by the quality of their components going from basic watches to luxury ones.

Due to their durability in these accessories and that they are usually worn, when doing their content we must think in transmitting a “value” and not a “price” to the costumer, so  we can sell functional products and a life style.

Know the parts of a clock, which will be very useful to create your contents:



Reloj Burberry BU9222-Dorado
Reloj Armani Exchange Lady Hampton-Plata



Reloj Deportivo Swiss Legend SL-9100-Negro
Reloj Deportivo Red Line RL-546-Rojo


Content Description must be original and attractive for the client. It is not allowed to copy the information from official product websites and other sites. 

Description must include the following elements:

  1. Brand logos, images and/or videos are not allowed in the body of the description.
  2. Name of the product in <h2> HTML code.
  3. Type of Watch: Description of the watch features, for example if it is sports, for diving, classic, for races, luxury, etc. To see some types of watches click here.
  4. Materials: Is important to mention the material of the most important elements of the watch such as the box, strap and in some cases the quality of the internal mechanism.
  5. Functions and/or outstanding features: The product functions have to be mentioned in detail and the power source of it hast to be mentioned (battery, solar, etc)
  6. Awards or quality certifications (If the case): For example,  Swiss Watches are considered the best ones.
  7. Product measures: Box size (Show equivalent in mm and inches), strap (long and width) and weight (in grams).


Are the main features of the product, are always shown next to the main images.

  1. System: Analogical, digital, etc
  2. Type of sports activityOnly for sports watches
  3. Box size
  4. Materials: the crystal, stripe and box
  5. Source of energy: batteries, quartz, solar, rechargeable, etc
  6. Functions
  7. Water resistant (If the case)
  8. Type of zipper
  9. Additional Feature (If the case)



Product specifications must include the following information:

  • Size: Product dimensions in centimeters like this: Length X Width X Height (26x16x5)
  • Weight: In kilograms and with just one figure after the decimal. For example, if a product weights 500 grams, we must have 0.5


Filters are tools that let us classify products according to specific features. These are very useful for clients because they allow them to easily find the products they want. Filters must be added like this:

  • Color
  • System: Analogical, Digital, etc
  • Strap Material
  • Box size
  • Box Shape: Circular, square, rectangular, etc